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Art of Advertising. George Lois on Mass Communication – George Lois – 9780810903739
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We collect personal and non-personal information from you to provide information and service, to understand your interests, and to conduct our business.
We may share personal and non-personal information about you with third parties in the circumstances described in this policy.
We reserve the right to share information to satisfy a legal request, protect people or property, or in connection with a transfer of one or more of our business units.
WHAT INFORMATION DO WE COLLECT ABOUT YOU?
You can visit our websites, read articles and other materials, and check on offerings without giving us any personally identifiable information. So that we can provide our users and subscribers with the most efficient and enhanced, personalized service, we request information about you in certain circumstances, and collect certain information automatically.
We collect personally identifiable information, such as names and/or e-mail addresses, when you register at our web sites or post reviews. Website visitors may register to receive one of our e-mail updates, respond to a survey, or enter online contests and sweepstakes. Registration may be required to participate in message boards, bulletin boards, or chat rooms at our website or to take advantage of special offers. Sometimes registration can be accomplished by submitting only a user name and password. Other types of offerings require submission of additional information. The information we collect may include your e-mail address, name, address, phone number, age, gender, hobbies, family information, and similar demographic information or information related to your interests. Some of our sites may offer you the opportunity to receive offers directly from third parties. Registration forms will indicate what information is required and what information (if any) is optional.
Information Collected Automatically
WHAT DO WE DO WITH COLLECTED INFORMATION?
We use information you provide to fulfill your requests, improve our products and services, and operate our business. For example, we use personal information so that we may display or send custom, personalized content to our website visitors and to send newsletters, e-mails, promotional material, surveys and other updates, information or offers to our users and subscribers. A user may, at any time, opt out of receiving promotional offers by e-mail.
If you wish to subscribe to a newsletter or similar regular informational materials, we will use your name and email address to send the newsletter to you. Out of respect for your privacy, we always provide you a simple way to unsubscribe.
We may produce reports for advertisers, sponsors and vendors containing anonymous, aggregate information about our users and subscribers, such as demographic, age and online usage information. This allows us to provide content and offers that are most relevant to our subscribers and users and to work more closely with advertisers.
HOW DO WE SHARE PERSONAL INFORMATION?
Personal information in the form of names and emails, is available to WhereToGoSkiing, including our technical and fulfillment agents and consultants who make this site and our publications, products and services available to you.
WhereToGoSkiing and its agents may access both anonymous, aggregate demographic data and any personal information you provide for internal marketing or other business purposes, services or products we offer likely to be of interest. Web host firms, technical and database consultants, advertising agencies, and fulfillment firms, including firms assisting us in offering contests and promotions, may have access to personally identifiable information in the course of making our products and services available. All companies working for WhereToGoSkiing must comply with our information collection, use and disclosure policies, and are not permitted to sell your information to third parties or to use it except as authorized by us and you, or as permitted or required by law.
Advertisers, Sponsors and Promotional and Business Partners.
We might share anonymous, aggregate demographic information (such as gender, age, interests, etc.), and anonymous information obtained from cookies and similar technologies, with our advertisers, sponsors, promotional and business partners, and with participating vendors at sites offering online sales opportunities. No personally identifiable information is disclosed to any of these third parties in providing these reports.
We may extend e-mail offers to you on behalf of our business partners about their products or services, but only if you have indicated that you would like to receive such offers. Although WhereToGoSkiing may receive a fee from our business partners for this service, WhereToGoSkiing sends those offers on behalf of the business partner, and does not share your e-mail address with them. Of course, you may opt out of receiving those offers at any time.
At our websites, visitors will also have opportunities to sign up directly with certain advertisers and sponsors to enter contests or sweepstakes, receive e-mail updates, or to receive information directly from them. Third party vendors and advertisers will also use technical and other consultants. We urge visitors to carefully review the privacy policies of these firms. WhereToGoSkiing is not responsible for the privacy policies and procedures of any third party.
You should be aware that if you voluntarily disclose information, personal or otherwise, online in any community area, that information can be collected and used by others. For example, if you use chat, forums, bulletin boards or message boards, or if you post personal information online (such as your e-mail address, photograph, etc.), you may receive unsolicited messages from others. WhereToGoSkiing has no control over this use of your personal information.
If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication.
Cookies we use:
To serve ads on the page
keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred.
takes a timestamp of the exact moment in time when a visitor enters a site
takes a timestamp of the exact moment in time when a visitor leaves a site.
keeps track of where the visitor came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website.
used by Google for a variety of purposes (eg, ensuring Frequency Caps work correctly) which include Adsense if you have Adsense enabled.
Session cookie from Google Analytics. Used to throttle request rate.
HOW DO WE USE WEB BEACONS?
Some of our Web pages may contain electronic images known as Web beacons, which are also called single-pixel gifs. These images allow us to count users who have visited those pages and to deliver co-branded services. We also may include Web beacons in promotional e-mail messages or newsletters in order to count how many messages have been opened and acted upon. Web beacons are not used to access your personally identifiable information but they are a technique we use to compile aggregated statistics about our website usage. Web beacons collect only a limited set of information including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides. Some of our Web pages may also contain Web beacons placed there by our advertising partners to help us determine the effectiveness of our advertising campaigns.
WHAT ABOUT THIRD PARTY ADVERTISERS?
Some of the banner ads displayed in our websites are provided by outside companies. These ads contain cookies and may also contain Web beacons. Unlike cookies and Web beacons used by WhereToGoSkiing in content it controls at its Web sites, cookies or Web beacons received with banner ads are collected by our advertisers and we do not have access to this information. We use reputable third parties to serve some or all of the advertisements that are placed within our sites and they may use information (not including personally identifiable information) about your visits to our sites and other sites to assist in serving advertisements to you. They may share anonymous information with their clients such as date/time of the banner ad shown, the specific ad shown, the IP address, etc. Google is our third party ad server. If you would like to know more about their information gathering practices and “opt-out” procedures, please see http://www.google.com/policies/technologies/ads/
HOW CAN YOU CONTROL YOUR PERSONAL INFORMATION?
We believe that choice in how and when you are contacted is key to customer satisfaction, so we offer several ways for you to update your contact information or change your preferences.
1. If you have an online account at one of our websites, you may be able to log on and update or change your contact or account information. Check the site for further information.
2. You may unsubscribe to any of our online e-mail updates by following the unsubscribe instructions in the body of any message.
3. To Opt-out of of Google Interest Based Ads please see http://www.google.com/policies/technologies/ads/
4. You may write to us and update your contact information or ask that we not share your personal contact information with third parties at:
In those instances, we will retain your information in a “do not promote” file in our database.
We will take commercially reasonable steps to implement your opt-out requests promptly, but you may still receive promotional information from us by up to 10 days for e-mail.
SECURITY OF YOUR PERSONAL INFORMATION
Your personal information may also be protected by the password you created when you registered at one of our websites where this feature is offered. The confidentiality of any password is yours to protect. You may change it anytime by following the instructions at the website where you registered.
Although we use our best efforts to assure that your data remains secure when maintained by us, security during Internet transmissions or within any system cannot be assured. WhereToGoSkiing employees are made aware of its privacy practices through periodic communications and training. We limit access to personal data only to those employees or agents with a specific need to access or retrieve this information. We store data on multiple service systems, in controlled, secure environments. To maintain the highest level of security, we conduct internal reviews of our security measures on a regular basis. Remember, however, that any personal information you post in chat rooms or message boards is available to anyone. We ask our agents, promotional and business partners, and trusted fulfillment partners to provide assurances of reasonable security, but are not responsible for the privacy or security practices of any third party.
WhereToGoSkiing may offer links to or from Web sites it controls to sites operated by third parties. We offer links to third party sites so that you can conveniently visit our vendors and advertisers or locate other content likely to be of interest. We are not responsible for the content, practices or policies of sites operated by third parties and urge you to inquire about them before providing any personally-identifiable information.
VISITORS AND SUBSCRIBERS OUTSIDE EU
Our websites and the servers that make these sites available worldwide are located in the EU. All matters relating to these sites are governed by EU laws or individual member sites . Any information you provide in registering at one of our web sites will be transferred to those servers. By visiting our site and submitting information, you authorize this transfer, processing and use.
Updated June 30, 2018